The target audience are teenagers between 16-18 years old.
- Music/Films & TV; They would be interested in Tv channels like E4, MTV, BBC 3, Music Channels, Channel 4, BBC 1 and ITV 1. Music would be what ever their taste includes and radio stations like Radio 1, Capital, Kerrang, Kiss and other. Films would include the latest blockbusters and indies. In particular genre's like horror/action/romcoms and comedy. Festivals.
- Money; Being a student money would be an issue, even if they did have a part time job. Most students work on the weekends for example 6 hours a day. Their money would be spent on going out and their social life.
- Jobs: If they did have a job it would be a low income job that generates enough money to feed their social life. Most jobs would include retail, catering, pubs/shops/restaurants.
- Clothes; Their clothes would be labelled brands more often than not, the latest fashions/styles. Shopping in stores like H&M, Topshop/Topman, Burtons, New Look, River Island and Republic.
- Hobbies; Student hobbies usually things they can afford and fit in to their spare time.
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